Generative engine optimisation (GEO)
Quick answer
Generative engine optimisation, or GEO, is the practice of making your brand easy for AI assistants like ChatGPT, Gemini and Perplexity to find, understand and cite in their answers.
GEO builds on SEO. It favours pages that answer questions directly, clear facts about who you are, structured data, and mentions of your brand on other trusted sites.
Planasol Trace is being built to measure this: whether AI assistants mention your brand for the questions your buyers ask.
See it in practicePlanasol TraceAI search visibility · Coming soon Explore